Translucent Loose Talc-Free Setting Powder Ultra-Blur

#1 Setting Powder Brand in the US*.
Talc-Free Formula.
16HR Ultra-Blurring Wear.

The cult-favorite Translucent Loose Setting Powder. now talc-free with ultra-blurring power. Instantly blur the look of pores. fine lines and imperfections while extending makeup wear up to 16 hours. with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating. all-day comfort. while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types. even dry skin!

Key Claims:

• Blurs texture. fine lines and imperfections
• Clinically proven to improve skin barrier*
• Clinically proven to help hydrate skin all day*
• 100% said it’s the key to long-lasting makeup**
• 97% said it controls the look of shine**
• 99% said it feels comfortable**

Translucent. Honey. Medium Deep:

• Sets Makeup for 16HRs
• Helps hydrate and blur skin
• 24-hour shine control
• Talc Free
• For normal to dry skin?

Rose:

• Peachy pink pigments brighten and color correct
• Sets Makeup for 16HRs
• Helps hydrate and blur skin
• 24-hour shine control
• Talc Free
• For normal to dry skin?

Mint:

• Instantly color corrects redness
• Sets Makeup for 16HRs
• Helps hydrate and Blurs skin
• 24-hour shine control
• Talc Free
• For normal to dry skin

*Clinical study of 30 panelists at independent laboratory after foundation application
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur

Five Shades for Virtually All Skintones?
? Translucent: Perfect for Fair to Medium Skin Tones.
? Translucent Honey: Sets medium skin tones with olive and golden undertones.
??Translucent Medium Deep: Ideal for medium-deep to deep skin tones.
? Tone-Up Rose: Ideal for light to medium skin tones.
? Mint: Color corrects redness for fair to medium skin-tones

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Key Ingredients

?Silica Powders: Instantly create soft-focus effect on fine lines. pores. and imperfections

?Amino Acids: Skin-compatible composition for undetectable. longwear benefits.

?Hyaluronic Acid: Makes the powder comfortable for all skin types. even dry skin

? Ultra. Finely-milled Texture: Becomes one with skin. without emphasizing texture. imperfections. or dry patches

? Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic.?

*Source: Circana. LLC. US Prestige Beauty Total Department/Specialty. Makeup Setting Powder by Brand. Makeup Form: Loose Powder and Pressed Powder Compact Combined. Dollar and Unit Sales. January ?C December 2024

**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur